Hi, I’m Bethania.
I founded Lucerna to build websites for local businesses that are good at what they do and lose orders because their site doesn’t show it. One person, from the first call to launch, in English, Spanish and Italian.

Why Lucerna exists
I kept seeing the same thing. Bakeries, contractors and studios doing excellent work, with five-star reviews and websites that didn’t show it. Orders came in by DM and got lost. Customers loved them in person and couldn’t find them online.
The usual options didn’t help much. Templates make everyone look the same. Agencies cost more than most small businesses should spend, and you end up explaining your business to someone new every week.
So Lucerna works differently. I’m on the first call, I design the pages, I build the site and I answer your messages. The price is written down before we start, the design direction comes with a money-back promise, and the site is live in 30 days.
I work from Italy, where how something looks matters as much as how it works. That’s the standard: a site that loads fast, takes orders, and looks like it was made with care.
A good fit if you’re
- A bakery, café, caterer or food brand
- A contractor, renovator or home service
- A beauty studio or salon with work worth showing
- Serving customers in English, Spanish or both
Probably not a fit if you need
- A large online store with hundreds of products
- The cheapest site possible
- A site live next week, with no photos or content ready
Beautiful and easy to find. You need both.
Most small business sites manage one. A lovely site nobody finds on Google doesn’t bring in orders, and neither does one that ranks but looks thrown together. Every Lucerna site is built to do both.
In Italy we say l’occhio vuole il suo: the eye wants its share. So do your customers.
Lucerna Web Studio is a web design studio founded by Bethania. It designs and builds websites with online ordering and booking for local businesses in Orlando, Kissimmee and Central Florida, and in Italy. Sites are delivered in 30 days, in English, Spanish and Italian.
Lucerna is Latin for lamp. “No one lights a lamp and puts it under a basket” (Matthew 5:15). The star in the logo is the Stella Maris, the star that guided sailors home.
Let’s talk about your website.
Book a free 20-minute call. Honest advice, and a written quote within 48 hours if you want one.
Not ready for a call? Send us your website and get a short video review: what’s working, what’s costing you customers and what we’d fix first. Free, within two business days.


